The biggest night in American sports is upon us: Super Bowl LX, taking place on Sunday, February 8, 2026 at Levi’s Stadium in Santa Clara, California. This year’s matchup — the New England Patriots vs. the Seattle Seahawks — promises thrilling gridiron action from kickoff right through the final whistle. Kickoff is set for 6:30 p.m. Eastern Time (ET), with a massive national TV and streaming audience ready to tune in for the spectacle.
But for many fans in the United States and around the world, the real highlight might not just be the Lombardi Trophy. It’s the Apple Music Super Bowl LX Halftime Show, headlined by global superstar Bad Bunny — a moment that blends pop culture, music history, and unmissable entertainment.
When the game reaches its mid-point, usually about an hour and a half into the broadcast, television sets across the country will shift from touchdowns to tempo as Bad Bunny steps onto the stage. The halftime show typically begins between 6:00 p.m. and 6:30 p.m. ET, depending on how the first half plays out.
This year’s performance is historic — Bad Bunny is the first artist to headline the Super Bowl halftime show with a primarily Spanish-language set, putting Latin music and culture front and center for one of the most-watched broadcasts in U.S. television history.
Here’s where speculation gets fun. Official announcements about special guests during the Halftime Show haven’t been released yet, and Bad Bunny has kept most of the details close to the chest. But history shows halftime shows often include surprise appearances and collaborative moments with artists connected to the headliner.
Media chatter around the event — fueled by rumors and fan excitement — has pointed to potential surprise cameos from artists who have worked with Bad Bunny or shaped the Latin music scene. Names like Shakira, J Balvin, or even fellow chart-topping stars get tossed around in conversation among fans and commentators. Nothing is confirmed yet, but this kind of star-powered surprise is part of what makes the Super Bowl halftime show legendary.
Even if no guests appear during Bad Bunny’s set, the musical portion of Super Bowl Sunday includes other standout performances. Before Bad Bunny takes center stage, audiences will hear artists performing the National Anthem and “America the Beautiful,” spotlighting the rich variety of talent the NFL brings to the event.
Plus, pre-show festivities around the Super Bowl bring additional performances and celebrations that set the tone for game day. This creates a multi-layered entertainment experience that goes beyond football — from early afternoon programming to the sudden-death excitement of the fourth quarter.
If you’re planning to watch the Super Bowl and Bad Bunny’s halftime extravaganza, you’ve got plenty of options. In the United States, the game — including the halftime show — will air on NBC, with Spanish-language broadcasts on Telemundo and Universo. Streaming is available on Peacock, and many live-TV services (like YouTube TV, Hulu + Live TV, and NFL+) carry the broadcast as well.
Super Bowl Sunday has become more than a championship game — it’s a full night of entertainment that blends sports, commercials, culture, and music. With Bad Bunny at the helm of the halftime show, this year’s broadcast is poised to reach audiences both inside and outside the typical football fan base, drawing in viewers who love music, spectacle, and moments that define pop culture.
Whether you’re watching for the game, the performance, or shared moments with friends and family, one thing is clear: Bad Bunny’s Super Bowl halftime appearance is set to be one of the most talked-about shows of the season.
Contenido GEC