Apple’s long-awaited “Awe Dropping” event is approaching, and rumors suggest it will be the most ambitious launch in years. Apple is expected to unveil up to seven new devices, including four iPhone 17 models, two new Apple Watches, and the AirPods Pro 3. The big news could be the iPhone 17 Air, an all-new model that, at just 5.5mm thick, would be the thinnest iPhone ever and is likely to steal the show.
In addition to the new Air model, the iPhone 17 Pro and iPhone 17 Pro Max are also getting significant upgrades. Leaks point to a refreshed design, with an extended camera bar that will house a new 48MP telephoto lens with 8x optical zoom. As for pricing, the standard iPhone 17 is rumored to retain its starting price of $799, while the Pro and Pro Max models could see a $50-$100 increase, in exchange for 256GB of base storage.
If Apple follows its traditional schedule, iPhone 17 pre-orders will begin on Friday, September 12, with the devices arriving to customers and physical stores a week later on Friday, September 19. With a series of major updates and a new model on the horizon, Apple is looking to consolidate its market position. The new Apple Watch Series 11 and Ultra 3, along with the AirPods Pro 3, are expected to round out a launch packed with new features.
The official broadcast of the Apple Event on September 9 will be available on three main platforms confirmed by Apple:
There is no verified information about free-to-air or pay TV channels broadcasting the event live. The broadcast will be exclusively on the digital channels mentioned above: Apple’s official website, the Apple TV app, and Apple’s YouTube channel. If any technology TV channel covers it, it will be as a summary and not as an official broadcast.
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