The Chinese-born app REDnote has become the most downloaded app in the United States. According to a recent report by the Reuters news agency, more than half a million users have migrated through the Android Play Store and the iOS App Store to this platform that is shaping up to be the replacement for TikTok, which will stop working on the country’s phones as of Sunday, January 19, 2025. This measure is being promoted by the US government for national security reasons.
Co-founded in 2013 by Miranda Qu, current president, and Charlwin Mao, current CEO, Red Note was the Asian response to compete directly with Instagram. However, the functions of the app also known as “Xiaohongshu”, which translates as “Little Red Book”, are similar to those of TikTok. That is, people can publish their content through short videos, receive gifts from donors, make joint live broadcasts, and also for commercial purposes for their brands.
TikTok is a short video marketing and entertainment platform where users swipe through videos and the platform recommends content based on viewing habits.
REDnote is a search-focused social platform where users search for content and the platform recommends content based on keywords.
In my first experience on Red Note, I have been able to notice that the algorithm has some similarity to the TikTok platform with topics of different tastes such as beauty, fashion, sports, travel, gastronomy, books, lifestyle, among others. However, the first inconvenience that a new user would encounter at first is the language of the options that are written in Mandarin Chinese and also the way to enter the phone number with the code of your country.
For this reason, in order to improve your experience, I have prepared a basic Red Note guide to solve these questions. If you come from TikTok in the United States or another country in the world, I am sure that this tutorial will be useful to you.
Let’s start from the beginning. The Red Note app is available in both the iOS App Store and the Android Google Play Store. You just need to search for the app name and then proceed with the download.
Once you’ve installed the app on your mobile phone, log in to REDnote. You’ll see a welcome message in Chinese, followed by terms and conditions related to a user agreement and privacy policy.
At this point, the application will show the authentication process in Mandarin Chinese. Next, if we do not have a translator available to read the application, what we will do is register our phone number according to the country code.
In the case of the United States, the code is 1 or +1. Then we must enter our personal number and choose one of the two options in which we want to receive the REDnote confirmation: 1) text message or 2) phone call. This process can take seconds or even minutes. Be patient, you have already made a lot of progress.
List of country codes to register your phone in REDnote:
America
Europe
Follow the steps below to change REDnote Mandarin Chinese language to English.
Here are the basic steps to change your profile name in REDnote:
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