This Wednesday, September 9, the 2026 Apple Event took place at Apple Park in California, where the iPhone 18 Pro Max—the American brand’s top-of-the-line smartphone and one of the best-selling phones worldwide—was officially unveiled. With major new features, here are all the details about this new smartphone.
Key New Features in the iPhone 18 Pro and iPhone 18 Pro Max
- New A20 Pro chip manufactured using a 2nm process, with improvements in performance and energy efficiency.
- Longer battery life: Apple claims they offer the longest battery life ever seen on an iPhone.
- Improved cooling system, based on a new generation of vapor chamber technology to better control temperatures and maintain performance.
- Main camera with physical/variable aperture, allowing better control over the amount of light entering the sensor and providing greater photographic flexibility.
- Major photography improvements, including a new sensor system that enhances image quality.
- New Apple C2 modem, designed to improve cellular connection speed and stability while reducing reliance on external suppliers.
- 18MP Center Stage front camera, allowing wider selfies even when holding the phone vertically.
- Design based on the visual language of the iPhone 17 Pro, retaining the aluminum body and the distinctive rear camera bar known as the “plateau.”
- New colors: deep black, silver, glacier, and burgundy, with a matching glass back.
- Improved thermal management, especially designed for demanding tasks such as gaming, video recording, and artificial intelligence features.
- Greater integration with Apple Intelligence and Siri AI, taking advantage of the increased power of the A20 Pro.
- The iPhone 18 Pro Max retains its position as the largest model, while Apple reserves the major form-factor change for the new foldable iPhone introduced at the same event.
(Foto: Reuters)
How much does the iPhone 18 Pro Max will cost?
Apple has officially announced that the 256GB version of the iPhone 18 Pro will start at $1,199, while the 256GB version of the iPhone 18 Pro Max will start at $1,299. In addition, there will now be a 2TB version, a first in the brand’s history.
The iPhone 18 Pro Max starts at $1,299 for the 256GB model. The 512GB version will be available for $1,499, while the 1TB model will cost $1,699.
For users who need the most storage possible, Apple will also offer a 2TB configuration priced at $2,199. This makes it the highest-capacity iPhone ever released by the company.
