Ozzy Osbourne died at 76, just weeks after launching an eccentric campaign selling his DNA in iced tea cans. | Credit: AFP / Liquid Death
Ozzy Osbourne died at 76, just weeks after launching an eccentric campaign selling his DNA in iced tea cans. | Credit: AFP / Liquid Death

Ozzy Osbourne, the legendary Black Sabbath frontman and heavy metal icon, passed away this Tuesday, July 22, at the age of 76. His family confirmed the news in a statement: “It was this morning, surrounded by love and with his family close by. We ask for privacy as we go through this pain.”

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Although his health had been declining for several years, he revealed in 2020 that he had been living with Parkinson’s since 2003, Osbourne remained deeply attached to the stage. In fact, his last public appearance was on July 5 in Birmingham, during Black Sabbath’s farewell concert. And Ozzy did much more than just make music.

Ozzy Osbourne died at 76, surrounded by his family and true to his provocative style until the very end. | Credit: YouTube Liquid Death
Ozzy Osbourne died at 76, surrounded by his family and true to his provocative style until the very end. | Credit: YouTube Liquid Death

His DNA in a can: his final madness

In June, just weeks before his death, Osbourne once again proved why he was called the Prince of Darkness. In a collaboration with the beverage brand Liquid Death, he released a limited edition of empty iced tea cans that he had personally drunk from, crushed, and signed. The strange twist? They contained traces of his saliva. In other words, his DNA.

Semanas antes, Ozzy Osbourne vendió su ADN en latas vacías de té helado por 450 dólares cada una, y se agotaron. | Crédito: YouTube Liquid Death
Semanas antes, Ozzy Osbourne vendió su ADN en latas vacías de té helado por 450 dólares cada una, y se agotaron. | Crédito: YouTube Liquid Death

Each can sold for $450 and was promoted as part of the Infinitely Recyclable Ozzy campaign. Only 10 were released and, of course, they sold out instantly.

The commercial jokingly suggested that once the law allowed it, you could clone Ozzy and have your very own personal rock star. “Clone me, you bastards!” he shouted in the ad.

Of course, the legal disclaimer in fine print made things clear: “DNA integrity and cloning results are not guaranteed”.

Travis Barker bought one

One of the buyers was Blink-182 drummer Travis Barker, who proudly showed off his prized trophy on social media.

Travis Barker, drummer of Blink-182, showed off on social media that he bought one of those bizarre Ozzy Osbourne relics. | Credit: AFP / Travis Barker Instagram
Travis Barker, drummer of Blink-182, showed off on social media that he bought one of those bizarre Ozzy Osbourne relics. | Credit: AFP / Travis Barker Instagram

In his Instagram Stories, he proudly showed off the empty can signed by Osbourne, along with emojis that made it clear he understood the eccentricity of the moment and, of course, wouldn’t have expected anything less from Ozzy.

SOBRE EL AUTOR

Periodista. Estudió Comunicación en la Universidad de Lima. Diez años de experiencia en medios digitales. Actualmente se desempeña como redactor del Núcleo de Audiencias de El Comercio.

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