Apple will hold its “Awe Dropping” 2025 keynote to reveal the iPhone 17 family with a global broadcast from Apple Park. The presentation will follow the usual September format, with official broadcast through Apple’s website, the Apple TV app, and its YouTube channel, ensuring multiplatform access across phones, computers, tablets, and smart TVs. The guide is geared toward users looking for service information: exact time by country and official ways to tune in without ambiguity.
The event will focus on the new iPhone 17 models, with standard and high-end variants, as well as updates to Apple Watch and AirPods according to the company’s traditional release schedule. As in previous editions, pre-orders are typically activated in select markets after the keynote, followed by a scaled commercial rollout. The live stream will be available simultaneously worldwide to ensure each local audience has the correct time and official accessories.
What time is the iPhone 17, Watch Ultra, and AirPods Pro 3 unveiling at the Apple Event 2025?
For a smooth experience, it is recommended to check your local time zone in advance and test access to official Apple platforms on your preferred device. This guide compiles reference homes by country or region, so that the start of the keynote can be located immediately and without additional conversion, in the Americas, Europe, Asia, and Oceania.
- United States: 1:00 PM ET / 10:00 AM PT / 2:00 PM PT
- Canada: 1:00 PM ET / 10:00 AM PT / 2:00 PM PT
- Mexico (CDMX): 11:00 AM
- Guatemala: 11:00 AM
- Costa Rica: 11:00 AM
- El Salvador: 11:00 AM
- Honduras: 11:00 AM
- Nicaragua: 11:00 AM
- Colombia: 12:00 PM
- Peru: 12:00 PM
- Ecuador: 12:00 PM
- Panama: 12:00 PM
- Venezuela: 1:00 PM
- Dominican Republic: 1:00 PM
- Paraguay: 1:00 PM
- Bolivia: 1:00 PM
- Chile: 2:00 PM
- Argentina: 2:00 PM
- Uruguay: 2:00 PM
- Brazil: 2:00 PM
- United Kingdom: 6:00 PM Eastern Standard Time
- Spain: 7:00 PM CEST (6:00 PM Canary Islands)
- France: 7:00 PM CEST
- Italy: 7:00 PM CEST
- Germany: 7:00 PM CEST
- Japan: 2:00 AM JST (Wednesday the 10th)
- Australia: 3:00 AM AEST (Wednesday the 10th)
- New Zealand: 5:00 AM NZST (Wednesday the 10th)
What products will be introduced during Apple Event 2025?
These are the products that, according to pre-event reports and guides, will be introduced or updated at the Apple Event 2025 “Awe Dropping”:
- iPhone 17
- iPhone 17 Air (ultra-thin, replaces the Plus line)
- iPhone 17 Pro
- iPhone 17 Pro Max
- Apple Watch Series 11
- Apple Watch Ultra 3
- Apple Watch SE 3
- AirPods Pro 3
- iPad Pro (minor update/timeline and software dates)
- Apple TV 4K (update/availability date)
- Vision Pro (software updates/regional expansion)
- Release dates for iOS 26, iPadOS 26, macOS (Tahoe), and watchOS/tvOS
Iphone 17 FAQ
When will the iPhone 17 be unveiled?
The iPhone 17 will be unveiled during the Apple Event in September 2025, in a globally streamed keynote with multi-platform access.
What iPhone 17 models will be available?
A family of four is expected: iPhone 17, iPhone 17 Air (ultra-thin, replacing the Plus), iPhone 17 Pro, and iPhone 17 Pro Max.
When do pre-orders start and when will it hit stores?
Following Apple’s usual pattern, pre-orders typically open a few days after the keynote, with retail availability following the following week in the initial markets.
What design updates are expected?
A thinner chassis (especially on the Air model), adjustments to screen sizes (approximately 6.3″, 6.6″, 6.3″, and 6.9″) depending on the model), and refinements to the bezels and Dynamic Island.
Will all models have 120Hz displays?
ProMotion/120Hz displays are expected to extend to more variants, with LTPO panels on the Pro models for adaptive refresh.
What chip will the iPhone 17 feature?
The next-generation A19/A19 Pro is anticipated, with improvements in performance, efficiency, and AI capabilities.
Will there be camera improvements?
Yes: widespread 48MP main sensors, improvements to the front camera (rumored to be up to 24MP), and a telephoto/periscope lens reserved for the Pro versions (with greater range and improved digital cropping).
How much RAM and storage will it offer?
8GB is expected for the base model and 12GB for the Air/Pro/Pro Max, with 128/256/512GB options and up to 1TB for the Pro/Pro Max; some reports point to a 256GB base model for certain models.
What about ports and connectivity?
USB-C across the range, Wi-Fi 7, 5G with Apple’s own modem on some variants, and Bluetooth 5.3, plus eSIM as standard in more regions.
Will the battery improve compared to the previous generation?
Efficiency improvements are expected, and larger capacities are expected in the Pro/Pro Max models; the Air model could prioritize thinness over absolute battery capacity.
What software versions will it include?
The iPhone 17 family will launch with iOS 26, aligned with new Apple Intelligence features and ecosystem updates (watchOS, iPadOS, macOS, and tvOS).
Will the physical SIM continue to exist?
A push toward eSIM is expected in more markets; the presence of a physical SIM tray will depend on the region.
