Apple is preparing to enter the foldable smartphone market with what could become one of the most anticipated launches of 2026. The company is expected to unveil its first foldable iPhone during the September 9 Apple Event, alongside the iPhone 18 Pro and iPhone 18 Pro Max.
The device has been widely rumored to carry the iPhone Ultra name, although Apple has yet to officially confirm its final branding. Current reports suggest a book-style design with an external display and a larger internal screen when unfolded.
Apple is expected to introduce its first foldable iPhone at the company’s September event on Wednesday, September 9, 2026, at Apple Park in Cupertino, California. However, the exact retail release date and availability could vary by market, with some reports pointing to limited initial supplies.
The foldable iPhone is expected to occupy Apple’s ultra-premium segment. Current estimates generally place its starting price above $2,000, with some reports forecasting a range of roughly $2,000 to $2,500. The final price will not be known until Apple officially announces the device.
Rumors point to a book-style folding design, allowing the device to function as a conventional smartphone when closed and provide a much larger display when opened. Reports have also suggested an inner screen of around 7.7 to 7.8 inches, advanced cameras and Apple’s next-generation processor. These specifications remain unconfirmed until the official presentation.
The name remains one of the biggest unanswered questions. iPhone Ultra is currently one of the strongest possibilities mentioned in reports, although other names, including iPhone Fold, have circulated during the development process. Apple has not confirmed the commercial name of its first foldable iPhone.
If Apple introduces the device as expected, the launch would mark a major new chapter for the iPhone lineup and Apple’s first official step into the foldable smartphone category.
Contenido GEC