Apple will hold its “Surprise and shine” special event on Wednesday, September 9, 2026, with a livestream available for viewers across the United States, Mexico and around the world. If you are looking to follow the company’s keynote through live coverage online, Apple has confirmed several free and official ways to tune in from a smartphone, computer, smart TV, or streaming device. The presentation is expected to be one of Apple’s biggest fall announcements, traditionally focused on new hardware and services. However, Apple has not publicly confirmed the complete product lineup ahead of the event so be prepared for some surprises.
The livestream begins at 10:00 a.m. Pacific Time, which is 1:00 p.m. Eastern Time and 12:00 p.m. Central Time in the U.S. For viewers in major Hispanic communities, that means 10:00 a.m. in Los Angeles, 12:00 p.m. in Houston and Dallas, and 1:00 p.m. in Miami and New York. Apple will broadcast the event directly from Apple Park in Cupertino, California, with select members of the media attending in person.
You can watch the Apple September 2026 event for free on Apple’s Events website, in the Apple TV app, or via Apple’s official YouTube livestream. No Apple TV+ subnoscription is required to access the keynote, although an internet connection and a compatible browser or app are needed. If you cannot watch it live, Apple typically makes the full presentation available on its event page and YouTube channel after the broadcast ends.
Apple’s September 2026 event is scheduled for Wednesday, September 9, at 10:00 a.m. PT. Here is the time conversion for viewers in the United States:
| U.S. time zone | Local start time | Cities |
|---|---|---|
| Pacific Time (PT) | 10:00 a.m. | Los Angeles, San Diego, Las Vegas, San Francisco |
| Mountain Time (MT) | 11:00 a.m. | Phoenix, Denver, Albuquerque |
| Central Time (CT) | 12:00 p.m. | Houston, Dallas, Chicago, San Antonio |
| Eastern Time (ET) | 1:00 p.m. | Miami, Orlando, New York, Washington, D.C. |
Apple’s event is titled “Surprise and shine.” The official invitation confirms the date, time, and streaming options, but it does not list all of the products that will be unveiled during the presentation.
| Watch on Apple.com | Stream with the Apple TV app | Watch on YouTube |
|---|---|---|
| The most direct option is Apple’s official Events page. Open the page a few minutes before the scheduled start time using Safari, Chrome, Edge, or another modern web browser on a computer, tablet, or smartphone. Apple identifies its Events page as an official location to watch the current livestream and access archived presentations. | Viewers can also watch the keynote through the Apple TV app, wherever the app is available. This option works across Apple devices such as iPhone, iPad, Mac, and Apple TV, as well as supported smart TVs and streaming platforms. Look for the Apple Event card in the app’s home section near the event start time. | Apple will carry the event on its official YouTube channel, making it a practical option for Android users, smart TVs, game consoles, and devices that already have the YouTube app installed. YouTube users can select “Notify me” on the scheduled livestream page to receive an alert shortly before the keynote begins. |
The Apple September 2026 keynote will be available free of charge through Apple’s official online channels. You do not need an Apple TV+ membership, cable subnoscription, or paid event pass to view the livestream on Apple.com, the Apple TV app, or YouTube.
Apple has confirmed that the event will be streamed live from Apple Park in Cupertino, California. The company’s official announcement does not confirm individual products, pricing, release dates, carriers, or regional availability in advance, so any specific claims about devices should be treated as unconfirmed until the keynote begins.
For Hispanic users in the United States, YouTube may be the easiest viewing route if you use Android, Roku, Fire TV, a smart TV, or a gaming console. Apple’s website is a flexible alternative for browsers, while the Apple TV app provides a direct option for users within Apple’s ecosystem.
Apple’s “Surprise and shine” event starts on Wednesday, September 9, 2026, at 10:00 a.m. PT. That is 12:00 p.m. CT and 1:00 p.m. ET in the United States.
You can watch the official livestream on Apple’s Events website, through the Apple TV app, and on Apple’s official YouTube channel.
Yes. The official livestream is free. Apple has not indicated that viewers need Apple TV+, a paid subnoscription, or a special event pass to access it.
Yes. The Apple Events website works through compatible mobile and desktop browsers; the Apple TV app supports Apple devices and various compatible TVs; and YouTube can be used on phones, computers, smart TVs, and other devices with the YouTube app.
Apple has announced the event itself but has not officially detailed its full product lineup, specifications, U.S. prices, or launch dates. Follow the official livestream for confirmed announcements.
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