Apple Event 2026: “Surprise and shine” will take place this Wednesday, September 9, at Apple Park. The company, founded by Steve Jobs and now led by CEO John Ternus, is expected to unveil the iPhone 18 lineup, including the Pro and Pro Max models. Apple is also set to reveal whether the long-rumored iPhone 18 Ultra will make its debut, potentially marking the company’s entry into the foldable smartphone market.
The event is also expected to introduce the Apple Watch Series 12 and Apple Watch Ultra 4, adding to a presentation that could become one of Apple’s most anticipated product launches of 2026.
Apple’s September 2026 event will take place this Wednesday, September 9, at Apple Park, where the company is expected to unveil the iPhone 18, Apple Watch Series 12, and other major updates across the Apple ecosystem.
In the United States, Apple’s September 2026 event will begin at 10:00 a.m. Pacific Time (PT). Check the start times for the event across the different U.S. time zones.
If you want to hear what John Ternus and the Apple team have to say about the iPhone 18, you can watch the September 2026 Apple Event live through the company’s official platforms.
The presentation will be available through:
Tune in to follow the presentation live and catch the latest announcements from Apple, including the expected iPhone 18 lineup and new Apple Watch models.
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