How to watch Apple’s iPhone 17 launch on September 9, step by step

Apple’s most anticipated event of the year will take place on Tuesday, September 9, and the company is expected to unveil its new product line, with the iPhone 17 taking center stage. Under the name “Awe Dropping,” the presentation will be broadcast online so that everyone can learn about the new features, including the launch date and the opening of pre-orders. This event, to be held at Apple Park in California, is the company’s response to growing competition from brands such as Samsung and Google.

Rumor has it that the iPhone 17 will bring significant design changes, the most significant in the last five years. The new iPhone 17 Pro and Pro Max models could have a revamped look on the back, especially in the camera area. In addition, rumors point to a completely new, ultra-thin model, which could be called the iPhone 17 Air, designed to compete directly with the Samsung Galaxy S25 Edge. These launches are part of a three-year strategy to revamp the iPhone’s design.

The iPhone remains Apple’s most important source of revenue and is at the center of its product ecosystem. Therefore, the company seeks to maintain its relevance in the era of artificial intelligence. Although the new iOS 26 operating system does not include major AI innovations, Apple is committed to hardware innovations to keep its customers loyal. This event will be crucial for the future of the company, as the iPhone 17 is expected to help Apple reaffirm its leadership in the mobile device market.

How to watch the Sept. 9 ‘Awe Dropping’ iPhone 17 Apple Event

To watch the launch of Apple’s iPhone 17 on September 9, 2025, you can follow the live stream through several official channels, as confirmed by multiple updated sources. Here is the verified step-by-step guide and schedule for different regions.

Steps to watch the event

Access one of Apple’s official platforms:

• Visit Apple’s official events website (apple.com/apple-events), compatible with any browser on computers, mobile phones, and tablets.
• Use the Apple TV app, available on Apple devices and even on some smart TVs.
• Access Apple’s official YouTube channel, where the event already has a link ready with the option to activate a reminder so you don’t miss the start.
• It is not recommended to watch the broadcast via YouTube if you prefer the lowest possible latency, as there is sometimes a slight delay compared to the official website or the Apple app.

Set a reminder (optional):

On YouTube, you can activate the “Notify me” option to receive an alert before the official event begins.

Check the schedule for your country or region:

• 10:00 a.m. – California (PDT, Apple Park headquarters)
• 11:00 a.m. – Mexico (Mexico City), Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua
• 12:00 p.m. – Colombia, Ecuador, Panama, Peru
• 1:00 p.m. – Bolivia, Chile, Cuba, Paraguay, Dominican Republic, Venezuela
• 2:00 p.m. – Argentina, Uruguay
• 6:00 p.m. – Canary Islands (Spain)
• 7:00 pm – Spain (mainland and Balearic Islands)

At the time of the broadcast, simply access any of these platforms and the signal will appear on the home page. If you want interaction or minute-by-minute news in addition to the official broadcast, media outlets such as Depor offer live coverage with simultaneous translation and summaries.

Additional details and availability

• No registration or cost is required to view the event (it is free and open to the public).
• The broadcast is usually available in English, although some media outlets provide coverage and summaries in Spanish.
• The official Apple website allows you to add the event directly to your calendar so you don’t forget.